FASHION
Vikram Bawa's journey as a photographer took an intriguing turn in the early 1990s when he was discovered for his exceptional talent by some groundbreaking fashion startups in India. This early recognition laid the foundation for a captivating adventure into the world of fashion. Blending his passion for travel and landscape photography with fashion, Bawa introduced a unique perspective that was previously unseen in the Indian fashion scene.
Always pushing the boundaries, Bawa became known for his experimental approach to photography. He constantly explored new films, processing techniques, and innovative methods to capture his distinct style. His remarkable talent caught the attention of Bombay Times newspaper, which coined the term "Bawa effect" to describe his signature style in the art and fashion industry.
Not afraid to venture into uncharted territories, Bawa delved extensively into infrared color and black-and-white film photography, carving out his own niche and setting new trends in the field. A self-proclaimed tech geek, he embraced cutting-edge technology and pioneered groundbreaking techniques in fashion photography. His fearless use of film, lighting, and flash in a digital-dominated era set him apart from his peers.
Bawa's innovative spirit and visionary mindset led him to achieve several notable milestones. He proudly holds the title of being the first Indian photographer to use 3D anaglyph photography in a fashion shoot, creating captivating visuals that pushed the boundaries of perception. His groundbreaking work even graced the cover of ELLE magazine, marking India's first-ever 3D cover.
Throughout his career, Bawa has contributed to the fashion industry with over 350 magazine editorial covers and countless fashion shoots. His artistic vision and technical expertise continue to captivate audiences and inspire fellow photographers. With each project, he brings a fresh perspective and a relentless passion for his craft.