EDITORIAL
Vikram Bawa's foray into the world of editorial magazines began with a remarkable shoot for Elle magazine, propelling him into the realm of high-profile fashion publications. This marked the start of an illustrious career, capturing countless magazine covers and fashion features across various genres. With a portfolio boasting over 350 magazine covers, including lifestyle, fashion, architecture, travel, and technology, Bawa has become a prominent figure in the editorial space.
One of Bawa's significant contributions to the magazine industry was the introduction of panoramic double gatefold covers, a trend-setting concept that garnered immense popularity. This innovative idea, featuring A-list Bollywood actors, paved the way for numerous similar covers over the years and became a trendsetter within the industry.
He proudly holds the title of being the first Indian photographer to use 3D anaglyph photography in a fashion shoot in the year 2000 creating captivating visuals that pushed the boundaries of perception. His groundbreaking work even graced the cover of ELLE magazine, marking India's first-ever 3D cover.
Throughout his prolific career, Bawa's collaboration with magazines has been characterized by long-standing partnerships. His distinctive style and ability to capture people have fostered enduring relationships, with some magazines entrusting him with their covers and editorial features for over 15 years. His exceptional work has been recognized and celebrated, including a remarkable achievement when 51 out of 100 covers featured in Hello India magazine were his own creations. His work has been instrumental in helping create the covers for some of the biggest authors like Amish promote his The Immortals of Melhua, best seller.
Vikram Bawa's artistic vision and profound influence have shaped the editorial landscape in India. His enduring collaborations with magazines, trendsetting concepts, and unmatched talent have solidified his position as a sought-after photographer in the industry.